Press Kit
Everything you need to write about Spark: the story, the problem, the product, and ready-to-use assets.
The story in 50 words
Spark is a tiny-steps app for people with ADHD who can't start tasks. It replaces overwhelming to-do lists with one simple prompt: "What's the next tiny step?" Founded after watching too many smart people freeze in front of their own ambitions.
Read the linkable research reportWhy it matters
- 1.ADHD task paralysis is one of the most searched, least understood symptoms of executive dysfunction.
- 2.Most productivity apps assume users can break tasks down. ADHD brains often can't — they need the app to do the breaking.
- 3.Spark turns every task into a 2-minute micro-step, reducing the activation energy required to begin.
Brand assets
Founder photo & bio
Available on request. Email press@sparktinysteps.com for high-res assets.
Request assetsQuick facts
- Product
- Spark — Tiny Steps
- Website
- sparktinysteps.com
- Mission
- Help ADHD brains start tasks in 2 minutes or less
- Differentiator
- Generates the next tiny step so users don't have to
Ready-to-quote angles
The productivity apps that assume you can break tasks down
"Most to-do apps ask you to write the task. Spark asks you what's hard about it, then generates a step small enough to start."
Why 'just start' is bad ADHD advice
"'Just start' ignores the neurological gap between intention and action. Spark bridges that gap by making the first step invisible-tiny."
Task paralysis vs. laziness
"Task paralysis isn't motivation failure — it's executive function overload. The brain sees the whole mountain and can't find the first foothold."
Press contact
For interviews, review access, or additional assets, email press@sparktinysteps.com.
Try Spark for your review
Journalists and creators can try the free demo to experience the tiny-steps workflow firsthand.
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